Today, more then ever, manufacturers are obliged to keep assuring
customers in the authenticity, quality and background of their products.
Nowadays product are more available then ever, regardless of
geographical distances or the stores working hours.
With all those benefits, certain threats could let down customers, if
any shopping experience goes wrong while shopping in stores or online.
A single bad event can ruin reputation of trusted brand irretrievably.
Customers want to be sure theyre buying original and safe products,
they expect value for the money, more then ever before.
Until now, there were not many tools available for manufacturers helping
them keep their customers confident and assured in their brand, making
their shopping and delivery of items bought effective more then ever. By
implementing various tagging tools for both online and offline products,
the risk will be minimized. And yes, direct marketing channel will be
opened to customers as well - they’ll know how to appreciate possibility
of direct and personalized communication, combined with various loyalty
programs.